artnerships of all kinds in the elder care field continue to rise in number and gain momentum. This piece by Mary Kate Nelson analyzes senior housing dynamics and finds key benefits for partners under the right circumstances…
Business information and analysis about Seniors Housing For senior living operators, partnerships with outside health care organizations can hold tremendous value—but they must be approached carefully to actually work. New Jersey-based Brandywine Living, which operates 29 communities across six states, has learned this firsthand. Six of Brandywine’s communities have partnered with Bayada Home Health Care, which is also based in the Garden State and is one of the largest U.S. home health providers, serving 22 states. Together, Brandywine and Bayada have been able to reduce readmissions and save health care dollars. All the while, the partnership, along with Brandywine’s partnerships with hospitals and other health care organizations, has enabled the provider stand out against its competition. “It’s a true market differentiator for us,” Maria Nadelstumph, vice president of organizational development and and program excellence at Brandywine, said Thursday at the National Investment Center for Seniors Housing & Care (NIC) Spring Investment Forum in Dallas.
Do what you do best and let specialists do the rest. This seems to be the operating principle that makes this partnership work. I know first hand what this kind of arrangement can do for both organizations as I had this type of partnership with a popular assisted living residence in Westchester, NY. My home care agency was the preferred provider at the community. The two biggest benefits for organizations and consumers is standardization of care and a single point of access for information and support.
thumbnail courtesy of seniorhousingnews.com
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